Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
369DFD
RGB
54, 157, 253
HSL
209, 98%, 60%
HSB
209, 79%, 99%
CMYK
79, 38, 0, 1
LAB
62, -5, -57
LCH
62, 57, 265
OKLCH
0.68, 0.17, 251
XYZ
31, 32, 97
LUV
62, -34, -89
HWB
209, 21%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.