Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
36AFF7
RGB
54, 175, 247
HSL
202, 92%, 59%
HSB
202, 78%, 97%
CMYK
78, 29, 0, 3
LAB
67, -15, -46
LCH
67, 49, 251
OKLCH
0.72, 0.15, 240
XYZ
34, 38, 94
LUV
67, -40, -71
HWB
202, 21%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.