Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
36BBD4
RGB
54, 187, 212
HSL
189, 65%, 52%
HSB
189, 75%, 83%
CMYK
75, 12, 0, 17
LAB
70, -30, -23
LCH
70, 38, 218
OKLCH
0.73, 0.12, 213
XYZ
31, 41, 69
LUV
70, -47, -32
HWB
189, 21%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.