Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
370900
RGB
55, 9, 0
HSL
10, 100%, 11%
HSB
10, 100%, 22%
CMYK
0, 84, 100, 78
LAB
9, 23, 15
LCH
9, 27, 33
OKLCH
0.22, 0.08, 37
XYZ
2, 1, 0
LUV
9, 24, 8
HWB
10, 0%, 78%
Pantone
478 C
Harmonies
Shades & tints
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