Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
370D03
RGB
55, 13, 3
HSL
12, 90%, 11%
HSB
12, 95%, 22%
CMYK
0, 76, 95, 78
LAB
10, 21, 15
LCH
10, 25, 35
OKLCH
0.23, 0.07, 36
XYZ
2, 1, 0
LUV
10, 22, 8
HWB
12, 1%, 78%
Pantone
478 C
Harmonies
Shades & tints
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