Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
370E45
RGB
55, 14, 69
HSL
285, 66%, 16%
HSB
285, 80%, 27%
CMYK
20, 80, 0, 73
LAB
13, 28, -25
LCH
13, 37, 317
OKLCH
0.26, 0.10, 316
XYZ
3, 2, 6
LUV
13, 10, -24
HWB
285, 5%, 73%
Pantone
2685 C
Harmonies
Shades & tints
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