Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
371806
RGB
55, 24, 6
HSL
22, 80%, 12%
HSB
22, 89%, 22%
CMYK
0, 56, 89, 78
LAB
13, 15, 17
LCH
13, 22, 49
OKLCH
0.25, 0.06, 49
XYZ
2, 1, 0
LUV
13, 18, 10
HWB
22, 2%, 78%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.