Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
371A09
RGB
55, 26, 9
HSL
22, 72%, 13%
HSB
22, 84%, 22%
CMYK
0, 53, 84, 78
LAB
13, 14, 16
LCH
13, 21, 50
OKLCH
0.26, 0.05, 49
XYZ
2, 2, 0
LUV
13, 17, 10
HWB
22, 4%, 78%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.