Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
374A63
RGB
55, 74, 99
HSL
214, 29%, 30%
HSB
214, 44%, 39%
CMYK
44, 25, 0, 61
LAB
31, -2, -17
LCH
31, 17, 263
OKLCH
0.40, 0.05, 256
XYZ
6, 7, 13
LUV
31, -9, -22
HWB
214, 22%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.