Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
375A7B
RGB
55, 90, 123
HSL
209, 38%, 35%
HSB
209, 55%, 48%
CMYK
55, 27, 0, 52
LAB
37, -5, -23
LCH
37, 23, 257
OKLCH
0.46, 0.07, 248
XYZ
9, 10, 20
LUV
37, -15, -30
HWB
209, 22%, 52%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.