Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
37628A
RGB
55, 98, 138
HSL
209, 43%, 38%
HSB
209, 60%, 54%
CMYK
60, 29, 0, 46
LAB
40, -6, -27
LCH
40, 28, 258
OKLCH
0.48, 0.08, 248
XYZ
11, 11, 26
LUV
40, -18, -37
HWB
209, 22%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.