Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
37638D
RGB
55, 99, 141
HSL
209, 44%, 38%
HSB
209, 61%, 55%
CMYK
61, 30, 0, 45
LAB
40, -5, -28
LCH
40, 29, 259
OKLCH
0.49, 0.08, 249
XYZ
11, 12, 27
LUV
40, -18, -39
HWB
209, 22%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.