Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
37649E
RGB
55, 100, 158
HSL
214, 48%, 42%
HSB
214, 65%, 62%
CMYK
65, 37, 0, 38
LAB
41, -1, -37
LCH
41, 37, 268
OKLCH
0.50, 0.11, 256
XYZ
12, 12, 34
LUV
41, -18, -52
HWB
214, 22%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.