Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3770BB
RGB
55, 112, 187
HSL
214, 55%, 47%
HSB
214, 71%, 73%
CMYK
71, 40, 0, 27
LAB
46, 1, -46
LCH
46, 46, 271
OKLCH
0.54, 0.13, 256
XYZ
16, 16, 49
LUV
46, -22, -67
HWB
214, 22%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.