Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3775B0
RGB
55, 117, 176
HSL
209, 52%, 45%
HSB
209, 69%, 69%
CMYK
69, 34, 0, 31
LAB
47, -5, -38
LCH
47, 38, 262
OKLCH
0.55, 0.11, 250
XYZ
16, 17, 43
LUV
47, -24, -55
HWB
209, 22%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.