Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3785E5
RGB
55, 133, 229
HSL
213, 77%, 56%
HSB
213, 76%, 90%
CMYK
76, 42, 0, 10
LAB
54, 1, -57
LCH
54, 57, 271
OKLCH
0.62, 0.16, 255
XYZ
24, 23, 77
LUV
54, -27, -87
HWB
213, 22%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.