Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3789C8
RGB
55, 137, 200
HSL
206, 57%, 50%
HSB
206, 73%, 78%
CMYK
73, 32, 0, 22
LAB
54, -9, -41
LCH
54, 42, 257
OKLCH
0.61, 0.12, 245
XYZ
21, 23, 58
LUV
54, -30, -60
HWB
206, 22%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.