Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
380708
RGB
56, 7, 8
HSL
359, 78%, 12%
HSB
359, 88%, 22%
CMYK
0, 87, 86, 78
LAB
9, 24, 11
LCH
9, 27, 25
OKLCH
0.23, 0.08, 25
XYZ
2, 1, 0
LUV
9, 24, 5
HWB
359, 3%, 78%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.