Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
38495D
RGB
56, 73, 93
HSL
212, 25%, 29%
HSB
212, 40%, 36%
CMYK
40, 22, 0, 64
LAB
30, -3, -14
LCH
30, 14, 260
OKLCH
0.40, 0.04, 253
XYZ
6, 6, 11
LUV
30, -8, -17
HWB
212, 22%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.