Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
38495E
RGB
56, 73, 94
HSL
213, 25%, 29%
HSB
213, 40%, 37%
CMYK
40, 22, 0, 63
LAB
30, -2, -15
LCH
30, 15, 261
OKLCH
0.40, 0.04, 254
XYZ
6, 6, 12
LUV
30, -8, -18
HWB
213, 22%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.