Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
384D5F
RGB
56, 77, 95
HSL
208, 26%, 30%
HSB
208, 41%, 37%
CMYK
41, 19, 0, 63
LAB
32, -4, -13
LCH
32, 14, 251
OKLCH
0.41, 0.04, 245
XYZ
6, 7, 12
LUV
32, -10, -16
HWB
208, 22%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.