Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
385B63
RGB
56, 91, 99
HSL
191, 28%, 30%
HSB
191, 43%, 39%
CMYK
43, 8, 0, 61
LAB
36, -11, -9
LCH
36, 14, 218
OKLCH
0.45, 0.04, 214
XYZ
8, 9, 13
LUV
36, -16, -10
HWB
191, 22%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.