Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
385C71
RGB
56, 92, 113
HSL
202, 34%, 33%
HSB
202, 50%, 44%
CMYK
50, 19, 0, 56
LAB
37, -9, -16
LCH
37, 18, 242
OKLCH
0.46, 0.05, 235
XYZ
8, 10, 17
LUV
37, -16, -21
HWB
202, 22%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.