Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
38647B
RGB
56, 100, 123
HSL
201, 37%, 35%
HSB
201, 54%, 48%
CMYK
54, 19, 0, 52
LAB
40, -10, -18
LCH
40, 21, 240
OKLCH
0.48, 0.06, 233
XYZ
10, 11, 20
LUV
40, -19, -23
HWB
201, 22%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.