Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
386E80
RGB
56, 110, 128
HSL
195, 39%, 36%
HSB
195, 56%, 50%
CMYK
56, 14, 0, 50
LAB
43, -14, -16
LCH
43, 21, 228
OKLCH
0.51, 0.06, 222
XYZ
11, 14, 22
LUV
43, -23, -20
HWB
195, 22%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.