Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3871C9
RGB
56, 113, 201
HSL
216, 57%, 50%
HSB
216, 72%, 79%
CMYK
72, 44, 0, 21
LAB
47, 4, -52
LCH
47, 52, 275
OKLCH
0.56, 0.15, 259
XYZ
18, 17, 58
LUV
47, -21, -78
HWB
216, 22%, 21%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.