Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
387CC7
RGB
56, 124, 199
HSL
211, 56%, 50%
HSB
211, 72%, 78%
CMYK
72, 38, 0, 22
LAB
50, -2, -46
LCH
50, 46, 267
OKLCH
0.58, 0.13, 253
XYZ
19, 19, 57
LUV
50, -25, -69
HWB
211, 22%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.