Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
387DAD
RGB
56, 125, 173
HSL
205, 51%, 45%
HSB
205, 68%, 68%
CMYK
68, 28, 0, 32
LAB
50, -10, -33
LCH
50, 34, 252
OKLCH
0.57, 0.10, 242
XYZ
17, 19, 42
LUV
50, -26, -47
HWB
205, 22%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.