Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
388ADA
RGB
56, 138, 218
HSL
210, 69%, 54%
HSB
210, 74%, 85%
CMYK
74, 37, 0, 15
LAB
55, -4, -49
LCH
55, 49, 265
OKLCH
0.62, 0.14, 251
XYZ
23, 24, 70
LUV
55, -29, -74
HWB
210, 22%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.