Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
388BB5
RGB
56, 139, 181
HSL
200, 53%, 46%
HSB
200, 69%, 71%
CMYK
69, 23, 0, 29
LAB
54, -15, -30
LCH
54, 34, 243
OKLCH
0.60, 0.10, 234
XYZ
19, 23, 47
LUV
54, -31, -43
HWB
200, 22%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.