Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
388EFA
RGB
56, 142, 250
HSL
213, 95%, 60%
HSB
213, 78%, 98%
CMYK
78, 43, 0, 2
LAB
58, 3, -62
LCH
58, 62, 273
OKLCH
0.65, 0.18, 256
XYZ
29, 27, 94
LUV
58, -29, -97
HWB
213, 22%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.