Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
390809
RGB
57, 8, 9
HSL
359, 75%, 13%
HSB
359, 86%, 22%
CMYK
0, 86, 84, 78
LAB
10, 24, 12
LCH
10, 27, 26
OKLCH
0.23, 0.08, 25
XYZ
2, 1, 0
LUV
10, 24, 5
HWB
359, 3%, 78%
Pantone
208 C
Harmonies
Shades & tints
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