Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
390A01
RGB
57, 10, 1
HSL
10, 97%, 11%
HSB
10, 98%, 22%
CMYK
0, 82, 98, 78
LAB
10, 23, 15
LCH
10, 28, 34
OKLCH
0.23, 0.08, 36
XYZ
2, 1, 0
LUV
10, 25, 8
HWB
10, 0%, 78%
Pantone
478 C
Harmonies
Shades & tints
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