Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
391203
RGB
57, 18, 3
HSL
17, 90%, 12%
HSB
17, 95%, 22%
CMYK
0, 68, 95, 78
LAB
12, 19, 17
LCH
12, 25, 41
OKLCH
0.24, 0.07, 41
XYZ
2, 1, 0
LUV
12, 22, 9
HWB
17, 1%, 78%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.