Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
392946
RGB
57, 41, 70
HSL
273, 26%, 22%
HSB
273, 41%, 27%
CMYK
19, 41, 0, 73
LAB
20, 13, -15
LCH
20, 20, 309
OKLCH
0.31, 0.05, 309
XYZ
4, 3, 6
LUV
20, 5, -18
HWB
273, 16%, 73%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.