Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
39361B
RGB
57, 54, 27
HSL
54, 36%, 16%
HSB
54, 53%, 22%
CMYK
0, 5, 53, 78
LAB
22, -2, 17
LCH
22, 18, 97
OKLCH
0.33, 0.04, 103
XYZ
3, 4, 2
LUV
22, 3, 16
HWB
54, 11%, 78%
Pantone
Black 7 C
Harmonies
Shades & tints
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