Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39587D
RGB
57, 88, 125
HSL
213, 37%, 36%
HSB
213, 54%, 49%
CMYK
54, 30, 0, 51
LAB
36, -3, -25
LCH
36, 25, 263
OKLCH
0.45, 0.07, 254
XYZ
9, 9, 21
LUV
36, -14, -33
HWB
213, 22%, 51%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.