Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39588A
RGB
57, 88, 138
HSL
217, 42%, 38%
HSB
217, 59%, 54%
CMYK
59, 36, 0, 46
LAB
37, 1, -32
LCH
37, 32, 271
OKLCH
0.46, 0.09, 260
XYZ
10, 10, 25
LUV
37, -14, -44
HWB
217, 22%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.