Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
395969
RGB
57, 89, 105
HSL
200, 30%, 32%
HSB
200, 46%, 41%
CMYK
46, 15, 0, 59
LAB
36, -9, -13
LCH
36, 16, 237
OKLCH
0.45, 0.05, 231
XYZ
8, 9, 15
LUV
36, -15, -16
HWB
200, 22%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.