Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39597F
RGB
57, 89, 127
HSL
213, 38%, 36%
HSB
213, 55%, 50%
CMYK
55, 30, 0, 50
LAB
37, -3, -25
LCH
37, 26, 263
OKLCH
0.46, 0.07, 253
XYZ
9, 10, 21
LUV
37, -14, -34
HWB
213, 22%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.