Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39606E
RGB
57, 96, 110
HSL
196, 32%, 33%
HSB
196, 48%, 43%
CMYK
48, 13, 0, 57
LAB
38, -11, -13
LCH
38, 17, 228
OKLCH
0.47, 0.05, 223
XYZ
9, 10, 16
LUV
38, -17, -15
HWB
196, 22%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.