Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396296
RGB
57, 98, 150
HSL
214, 45%, 41%
HSB
214, 62%, 59%
CMYK
62, 35, 0, 41
LAB
40, -2, -33
LCH
40, 33, 267
OKLCH
0.49, 0.10, 255
XYZ
12, 12, 31
LUV
40, -17, -47
HWB
214, 22%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.