Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39679D
RGB
57, 103, 157
HSL
212, 47%, 42%
HSB
212, 64%, 62%
CMYK
64, 34, 0, 38
LAB
42, -3, -35
LCH
42, 35, 266
OKLCH
0.51, 0.10, 254
XYZ
13, 13, 34
LUV
42, -19, -49
HWB
212, 22%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.