Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39697C
RGB
57, 105, 124
HSL
197, 37%, 35%
HSB
197, 54%, 49%
CMYK
54, 15, 0, 51
LAB
42, -13, -16
LCH
42, 20, 232
OKLCH
0.49, 0.06, 226
XYZ
10, 12, 21
LUV
42, -21, -20
HWB
197, 22%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.