Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39699A
RGB
57, 105, 154
HSL
210, 46%, 41%
HSB
210, 63%, 60%
CMYK
63, 32, 0, 40
LAB
43, -5, -32
LCH
43, 32, 262
OKLCH
0.51, 0.09, 251
XYZ
13, 13, 32
LUV
43, -20, -45
HWB
210, 22%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.