Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396B83
RGB
57, 107, 131
HSL
199, 39%, 37%
HSB
199, 56%, 51%
CMYK
56, 18, 0, 49
LAB
43, -12, -19
LCH
43, 22, 238
OKLCH
0.50, 0.07, 231
XYZ
11, 13, 23
LUV
43, -21, -25
HWB
199, 22%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.