Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396B84
RGB
57, 107, 132
HSL
200, 40%, 37%
HSB
200, 57%, 52%
CMYK
57, 19, 0, 48
LAB
43, -12, -19
LCH
43, 23, 239
OKLCH
0.50, 0.07, 232
XYZ
11, 13, 24
LUV
43, -21, -25
HWB
200, 22%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.