Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396CA7
RGB
57, 108, 167
HSL
212, 49%, 44%
HSB
212, 66%, 65%
CMYK
66, 35, 0, 35
LAB
44, -3, -37
LCH
44, 38, 266
OKLCH
0.52, 0.11, 253
XYZ
14, 14, 39
LUV
44, -20, -54
HWB
212, 22%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.