Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
396CE0
RGB
57, 108, 224
HSL
222, 73%, 55%
HSB
222, 75%, 88%
CMYK
75, 52, 0, 12
LAB
47, 14, -65
LCH
47, 67, 282
OKLCH
0.56, 0.19, 264
XYZ
20, 17, 73
LUV
47, -19, -97
HWB
222, 22%, 12%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.