Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396D70
RGB
57, 109, 112
HSL
183, 33%, 33%
HSB
183, 49%, 44%
CMYK
49, 3, 0, 56
LAB
43, -17, -7
LCH
43, 19, 203
OKLCH
0.50, 0.06, 200
XYZ
10, 13, 17
LUV
43, -23, -7
HWB
183, 22%, 56%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.